SEO & content strategist helping brands get found in Finnish search and AI answers.

"Crypto is a hard sell in Finland. I focused on what Finns actually type when they're ready to act."

Coinmotion · Content Strategist since 2022
Finland's longest-running crypto broker

• SEO. Intent-led content for a YMYL niche, link building and regular Search Console reviews.
• GEO. Recurring checks of what ChatGPT, Gemini, Perplexity and AI Overviews say, and answer-first pages built to be cited.
• Creators & media. Picked and managed creator partners, ran large Instagram and TikTok campaigns and worked on native articles in mainstream Finnish media.

"Acclaimed kitchens, English-first websites, and guests searching in Finnish. Fixing that filled tables."

Shelter (MICHELIN Guide) & Teller (No. 16, Finland's 50 Best 2026)
Freelance through my own company

• Localisation. Finnish-first language versions, titles and descriptions built on what locals search.
• Foundations. Search Console and GA4 set up properly, then a prioritised technical fix list.
• Reporting. Monthly, in plain language the owners actually read.
• Results. Organic traffic, Google rankings and visibility in AI answers rose sharply at both restaurants, and the growth showed up where it matters: table bookings.

"From helping JD Sports Finland reach €20,000 a day to digital marketing for size?, inside a FTSE 100 company."

JD Sports (Copywriter) / size? (Digital Marketing Executive) · Amsterdam · 2018–2020

• JD Sports. Copywriter on the Finnish team with four Finnish colleagues. Together we grew the Finnish site to €20,000 a day in sales.
• size? Promoted to Digital Marketing Executive for JD Sports Fashion's premium sneaker brand, the only Finn on the team.
• Influencers. My first influencer collaborations, long before running them at scale.
• Teams. Worked across SEO, PPC, CRM and affiliates.